Lead User Acquisition Manager (Google Ads, Meta)

With over 7 billion downloads and 150+ games in our portfolio, we at SayGames think big. We don’t believe in bureaucracy or complex vertical structures—but we do believe in people and creative freedom. Our approach has propelled us into the top 3 publishers worldwide, and we have no plans to slow down.

We are a data-driven company, relying on analytics, cutting-edge technologies, and expertise. But our true secret lies in our people—their boldness and experience allow us to push boundaries, experiment, make mistakes, set trends, and uncover the secrets of success.

We're looking for a Lead UA Manager for our team focused on Google Ads, Meta, Apple Search Ads, and DSPs.

This role combines leadership responsibilities with hands-on campaign management.

You’ll lead a small team of UA specialists, improve processes, and collaborate with ad networks, while also running campaigns yourself and identifying growth opportunities.

Perfect for those who want to influence both strategy and execution.

🔹 Leadership responsibilities:

• Ownership of a team managing acquisition across Google Ads, Meta, Apple Search Ads, and DSPs.
• Leading a team of 3 people: task allocation, prioritization, and regular 1:1 meetings.
• Improving internal processes, including involvement in automation and reporting development.
• Regular syncs with ad network account managers.
• Aligning on priorities and performance reporting with the Head of UA.

• Monitoring team-level campaign efficiency and identifying growth areas.

🔹 Hands-on responsibilities as a UA specialist:

• Independently managing campaigns across Google Ads, Meta, ASA, and DSPs.
• Working with a portfolio of 150+ games across AD, AD+IAP, and IAP monetization models, with a focus on Idle Arcade and Puzzle.
• Identifying growth opportunities and optimizing creatives, targeting, and bidding strategies.
• Analyzing data and developing hypotheses to scale performance.

• 4+ years of experience in user acquisition within the gaming industry.
• Strong expertise in Google Ads (priority) and Meta.
• Proven experience in a management role: building and optimizing UA team processes.
• Deep understanding of attribution and key UA performance metrics.
• Analytical mindset and data-driven thinking.
• English level B1+.

• Hybrid work format—cozy offices in Limassol, Paphos, or Warsaw. Remote work is up for discussion
• Flexible schedule—work at your own pace as long as you stay in touch with the team and get things done on time
• Support for self-development—free English & Polish (or Greek) courses, conference and course reimbursements
• Health benefits—medical insurance for you and your family, plus a sports allowance
• Top-tier equipment—we’ll set you up with the best devices for a smooth workflow
• Trips to Cyprus—we encourage workations and hold team events in our sunniest location