Creative Marketing Analyst

With over 7 billion downloads and 150+ games in our portfolio, we at SayGames think big. We don’t believe in bureaucracy or complex vertical structures—but we do believe in people and creative freedom. Our approach has propelled us into the top 3 publishers worldwide, and we have no plans to slow down.
We are a data-driven company, relying on analytics, cutting-edge technologies, and expertise. But our true secret lies in our people—their boldness and experience allow us to push boundaries, experiment, make mistakes, set trends, and uncover the secrets of success.

We're looking for a Creative Marketing Analyst to join our team. Our role sits at the intersection of the Creative and UA teams.

1. Analytics & Strategic Evaluation

• Building and validating creative hypotheses based on data.
• Designing and running A/B tests (including settings, configurations for playables, and content).
• Conducting creative health checks across projects: identifying weak spots and growth opportunities, especially in the synergy of video creatives + playables + store assets.
• Benchmarking: monitoring the market, competitor analysis, identifying and comparing best practices.
• Analyzing creative performance, including through game analytics, marketing analytics, and playables.

2. Creative Concept Development & R&D

• Participating in the development and validation of creative concepts — at both the creative and product levels — from idea to final concept.
• Collaborating closely across creative, product, and marketing teams (motion and playable teams, UA), ensuring alignment and supervising work that requires tight cross-functional cooperation.
• Participating in brainstorms and generating ideas for experimental creatives.
• Testing hypotheses in uncertain conditions — from test design to result analysis.

• Experience in marketing analytics, game analytics, or creative analysis, including working with tools like Sensor Tower.
• Strong skills in designing and interpreting A/B tests and understanding experimental design principles.
• Understanding of UA fundamentals in game development: how ad networks operate, including placements, network types, and creative formats (Meta, TikTok, Google Ads, etc.).
• Experience analyzing video creatives and playables, with the ability to recognize metrics that indicate problems or growth potential.
• Proficiency in working with data (BI tools, spreadsheets, visualization).
• Ability to formulate hypotheses, test them, document findings, define action points, and build feedback loops.
• Strong communication skills: the ability to clearly articulate a vision and convey it effectively to the team.

• Hybrid work format—cozy offices in Limassol, Paphos, or Warsaw. Remote work is up for discussion 
• Flexible schedule—work at your own pace as long as you stay in touch with the team and get things done on time
• Support for self-development—free English & Polish (or Greek) courses, conference and course reimbursements
• Health benefits—medical insurance for you and your family, plus a sports allowance
• Top-tier equipment—we’ll set you up with the best devices for a smooth workflow
• Trips to Cyprus—we encourage workations and hold team events in our sunniest location